3: Building Premium Brands: A Conversation with Guest Ann Carden

In this episode of "It's Not Just a Tuesday," host Andrea Walker-Leidy chats with Ann Carden, a seasoned expert in elevating businesses through strategic coaching. Ann shares her journey from creating a global craft doll business to becoming a business coach, highlighting the pivotal moments and the stories that shaped her career. This episode delves into the importance of positioning your business at a premium level and why stepping into the spotlight can significantly impact your success.

Episode Highlights:

• Ann's Entrepreneurial Journey: From starting her first business due to a personal financial crisis to selling her designs and moving into the fitness industry, Ann's story is a testament to the power of resilience and innovation.
• The Philosophy of Going Premium: Ann discusses why aiming for a premium market rather than competing in a saturated, lower-end market is the key to higher profitability and a simpler business model.
• Visibility and Influence: The importance of being the face of your business and building relationships with influential people is discussed as a non-negotiable aspect of modern business success.
• Real-Time Storytelling: Ann shares her recent trip to Phoenix for launching a new expert-influencer magazine, showcasing the power of behind-the-scenes storytelling in connecting with your audience.
• Key Business Insights: Learn why merging the long-term strategy of building a powerful brand with clear, actionable offers is crucial for businesses looking to thrive.

Connect with Ann:
Ann's Website: https://annlcarden.com/
Ann's Podcast: https://annlcarden.com/podcast/
LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach/